WEEK2

elevator intention

the ups and downs of the elevator, resemble the ups and downs of the clients life in which they had to go through to reach success, and ultimately, the last frame of the elevator rises above all to highlight success.

the elevator moving horizontally, also suggest progression in life. instead of having an evator moving up and down at the same point., with now purpose

This movement of the elevator also resembles the typical business line graph, showing profits/sales.

i also intend to allow the elvator to detach, when moving, some components moving earlier than others. the elvator is made up of 3 L shapes. one the top L moves up first, and than the bottom L moves after that, after the first 2 Ls reach the key frame, the 3rd L will reunite with them. this is then repeated throughout the journey, in a different order. this is done to further enhance the idea of a variety of "building blocks" which are achieved as u progress to success.

The elevator pitch
something slightly off topic, regarding how, elevators are used with "multimillionaire investors"
" during the crucial time during the long elevator trip "contestants pitch their business ideas to 5 multimillionaire investors in an effort to acquire the funding they need to make their business come to life."

this alludes to the idea of making the most of everysingle second during the elevators journey