News articles of clients for Exp3

Ratan Tata
"He's not even considered the most powerful businessman in India...
And when London-based steelmaker Corus agreed to his takeover bid in October, he had arrived on the global arena."

http://news.bbc.co.uk/1/hi/world/south_asia/6071090.stm
http://www.spiegel.de/international/business/0,1518,476262,00.html

My interpretation
My research shows Ratan Tata, as an unpredictable man. Who would i thought that he studied architecture? and become one of the most powerful businessman in India.
however he went throught many ups and downs in his life, as he lost money, and regained it back again. His journey towards his power, consisted of many stages and risk, which could be seen as building blocks.


Zhang Yin
"As she is now one of China’s highest-profile wealthy citizens, she has reason to be wary. Those who make the infamous “China Rich List” have a tendency to be scapegoated by the government."

http://www.chinaeconomicreview.com/editors/2007/01/18/zhang-yin-chinas-richest-woman/
http://www.womenlifestyle.com/entry/zhang-yin-worlds-richest-self-made-woman-entrepreneur/


My interpretation
Athough she may face risk of being a scapegoat. She is not scared as she believes herself to be honest. She seems to be noble and caring about her nation. She doesnt seem to flash boast about her wealth a lot, but none of the clients here do. She also seems to be open minded as she came of an unusual way of achieving her fortune.


Carlos Slim
"As he has said many times himself, he is not in any competition," Ayub said.
http://biz.yahoo.com/ap/070703/mexico_carlos_slim_s_wealth.html?.v=1
http://www.time.com/time/business/article/0,8599,1642286,00.html
http://blog.vdare.com/archives/2007/04/12/carlos-slim-now-worlds-second-richest-man/

My interpretation
Carlos Slim being so rich, seems like a really confident man, and a man with great power.

All Clients seem to achieve power through their significant capabilities to achieve wealth.

DECISION
I decided to choose Zhang Yin and Carlos Slim as they both can relate to each other, as they both started off building up their own fortune and power. I could use this similarity to influence the journey of the elevator and placement of spaces. They also have unique mind as they take unpredictable actions, which i thought was quite interesting, like studying architecture, recycling cardboard and selling it back